Be my ear
Bridging Generations Through Hearing Health
ROLE
tool
YEAR
Be My Ear program provides community-based, supportive services to older adults with hearing loss problem.
The goal of this project is to:
Provide affordable or free hearing aids to eligible older adults.
Foster intergenerational connections by involving students in the program.
Help older adults regain communication skills and reintegrate into social settings.
Create a school-community health initiative that promotes awareness and support for hearing loss.
Target Audience
Primary: Older adults (ages 60+) with hearing loss, especially those from low-income backgrounds.
Secondary: High school and college students participating in the program, healthcare professionals, and educators.
Design Challenges
Ensuring accessibility and affordability of hearing aids.
Encouraging intergenerational engagement and participation.
Overcoming stigma and resistance to hearing aids.
Communicating health information in an easy-to-understand manner.
Solution
Older Adults Hearing Care Program
This program integrates hearing health support with community building by bringing together students and older adults.
Key Features:
Free or Affordable Hearing Aids: Older adults who qualify receive hearing aids at low or no cost.
Intergenerational Learning Program
Students engage with older adults by helping with school projects (e.g., history, life experiences, community service).
Older adults regain communication skills and confidence by interacting with students.
Hearing Care Support Network: Digital and printed guides on hearing health and assistive technology.
Pain Points
Many older adults cannot afford hearing aids.
Limited knowledge about hearing care solutions.
Fear of being perceived as “old” or “disabled.”
Family members and caregivers often don’t know how to help.
User Personas
Creating user personas helped to guide my ideation process, and they helped to highlight the goals and pain points of older adults with hearing loss problems:
Key Findings:
key finding…
Pain Points:
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User Journey Map
Creating user journey map helped to guide my ideation process, and they helped to highlight the goals and pain points of older adults with hearing loss problems:
Key Findings:
key finding…
Pain Points:
pain points…
Logo Design
Logo Description:
Final Design
This campaign redefines hearing loss care by merging health accessibility with community-building. By providing free hearing aids and fostering meaningful student-older adult relationships, it:
Reduces financial barriers for older adults in need.
Encourages intergenerational connections that benefit both students and seniors.
Improves communication and mental well-being for older adults.
Creates a scalable model that can be implemented in schools and communities nationwide.
Through this initiative, hearing loss is no longer a barrier—it becomes a bridge to new relationships, learning, and improved quality of life.